Manifested in taking charge of the consequences of words, actions and commitments. It is based on generating trust with customers, promoting transparency and profitability of the business, with users of the service, quality and compliance with what was promised.
It is the value that is manifested in seeking, accepting and telling the truth, respecting the rights and assets of people. Expresses respect for oneself and for others by always acting with rectitude, truthfulness and discretion.
Loyalty is a correspondence, an obligation that one has when having obtained something profitable. It is a commitment to defend what we believe and in whom we believe. It is working not only for what we are paid, but because we have a deeper commitment to the company where we work and to society itself.
It is the authentic identity of the people who make up the company. The family structure, as well as the company, is solidly built with everyone's contribution.
Ethical behavior is manifested in the commitment we have to fulfill our duties ethically, and effectively and efficiently. It is the correct behavior of the human being.
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